There are dozens of beauty sales that happen over the course of the year, but not a single one of them evokes the same type of shopping-spree excitement as Amazon Prime Day. Over the course of the next 48 hours, you can stock your entire beauty arsenal for a fraction of the usual price, and the best Prime Day beauty deals of 2023 are ones you surely won’t want to miss.
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What sets the Prime Day annual sale apart is the fact that it allows you to score discounts on a wide range of products from one place—you can snag a luxury vitamin C serum, a drugstore body wash, and a salon-quality shampoo all in a single cart. What’s more, you can pretty much guarantee that they’ll be on your doorstep faster than you can click “Buy Now,” so you better believe that our editors will be shopping the sale with the same zest as everyone else.
Considering how great this year’s offerings are (we’re talking sales from high-end brands like Yon-Ka and Luminess, plus discounted bundles from affordable favorites like L’Oréal and Eos), it honestly might be harder deciding what not to buy. Thankfully, we’ve got your back. Our editors poured through the best of the best Prime Day Beauty deals (because, for what it’s worth, there are hundreds of them) to narrow it down to the products we genuinely believe are worth adding to your collection—all of which we’ve listed out for you below.
Consider this the best time of year to refill your favorites, invest in the pricey tool you’ve had your eye on for months, try out something new… or really treat yourself and do all of the above. Just keep in mind that you only have until 12 a.m. PST (3 a.m. EST) on July 12th to scoop up all of these deals, and with so much to choose from, there’s no time to waste.
Shop over 30 of the best Prime Day beauty deals
Skin care
Originally $22, now $18
New from Undefined Beauty, this mineral sunscreen provides SPF 50 protection while drenching skin in hydrating moisture. It’s infused with barrier-boosting ceramides; antioxidant-rich CoQ10 and niacinamide; and soothing, protective, and balancing plant-based ingredients including licorice root, tremella, ashwagandha, Centella, resveratrol, and kale.
Originally $24, now $17
Last July, this mask was the number-one product sold in Amazon’s Beauty & Personal Care category. And for good reason—it seals in moisture and keeps dry air out with murumuru seed butter, and shea butter. Plus, it has a vitamin-C-rich complex of berries to feed your lips antioxidants as you sleep.
Originally $58, now $47
This cream-based scrub moisturizes with mango butter, sesame oil, and vegetable glycerin while bamboo and apricot kernels gently buff away dead skin and other debris. By nourishing while exfoliating, this French-style gommage will keep your complexion clear and balanced.
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Originally $22, now $12
Amazon shoppers can’t get enough of this vitamin C serum that blends the potent antioxidant with moisturizing vitamin E, hydrating hyaluronic acid, nourishing jojoba oil, and soothing aloe vera. The formula is enhanced with MSM, a compound that ups absorption to encourage brighter, firmer, healthier-looking skin.
Originally $25, now $20
Spritz this mist on before you apply your moisturizer to prep your skin, once your makeup is done to set it, or any time throughout the day for a refresh. While it feels divine, it’s also drenching your skin in antioxidants that protect your skin from pollution.
Originally $35, now $25
Clove oil, eucalyptus oil, hops oil, Egyptian chamomile oil, and cocoa butter join forces in this balm that cleanses skin and melts away makeup while also toning and exfoliating. It’s one of those cleansers that you won’t ever want to part with once you give it a try.
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Originally $14, now $12
Skin milks are having a major moment, and with this milky toner, you can try one out without breaking the bank. Free of alcohol, this toner moisturizes and hydrates skin with snow mushroom, hyaluronic acid, and elderflower water while wiping away any grime your cleanser didn’t get.
Originally $60, now $42
Exfoliate while you hydrate with this treatment from Glo Skin Beauty. It mixes lactic acid, an alpha-hydroxy acid (AHA) with vitamin C to revive dull skin and even tone while shea butter and glycerin moisturize the skin. Together, these ingredients leave your skin brighter and smoother. Plus it has tiny flecks of mica that reflect light off of the skin, giving you an instant glow.
Originally $10, now $8
Stock up on shaving cream with this duo from eos. One is Vanilla Bliss, a blend of vanilla bean, sweet cream, and brown sugar, and the other is Lavendar, which smells like lavender, warm sandalwood, and velvety amber. While providing a smooth shave, these creams also moisturize the skin, thanks to a blend of conditioning share butter, shea oil, and aloe.
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Originally $98, now $67
This cream uses hyaluronic acid, peptides, and a new botanical extract to smooth fine lines and wrinkles on the face, neck, and chest. “I used the cream every single night for about a week, along with my usual face products (serum and essence) but refrained from using any acids,” writes Well+Good contributor Marie Lodi. “The bumpiness on my neck, and especially my chest, improved greatly—which is impressive after only using the product for a week. My neck and chest felt so much softer and smoother, I was shocked.”
Originally $40, now $26
This moisturizing cleanser works to remove dirt and debris while leaving your skin barrier intact. It’s creamy and has a gentle foam that keeps your skin soft and supple. Plus, it leaves behind an invisible shield of pure silver powder to protect your skin’s flora from the outside world.
Originally $14, now $9
Protect and heal pimples with this four-pack of pimple patches. Each envelope contains 24 patches (10 small, five medium, and nine large) meaning you get 96 patches for $9. They’re made with hydrocolloid which helps to draw out sebum while keeping your picking fingers off.
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Originally $28, now $23
Hyaluronic acid and caffeine come together in this formula to reduce the appearance of dark circles and crow’s feet. Apply it with the tip that features three stainless steel balls for cooling mini massage to kickstart your day. Bonus: It comes with a sample of L’Oréal’s Anti-Aging Moisturizer.
Body care
Originally $38, now $33
Take a trip to Indonesia without leaving your bathroom with this lush body cream. The star of the formula is candlenut oil, which has a light and velvety feeling and a ton of fatty acids to heal and soothe dry, chapped skin, It also has rice bran oil to improve elasticity, avocado oil to soothe, and illipe butter oi provide a barrier against the elements. The scent has notes of tropical greens, freesia, bergamot, rose, blooming white jasmine, and a touch of fresh coconut.
Originally $15, now $10
Tighten your skin as you sleep with this overnight retinol body lotion. It nourishes skin with a blend of seven different moisturizers—including shea butter and cocoa butter—while retinol encourages skin cell turnover, leading to smoother and firmer skin.
Originally $13, now $11
Your mornings will instantly get more energizing once you introduce this lemon-and-sage-scented body butter. The revitalizing blend will wake up your senses while vitamin E and shea butter deeply moisturize your skin, leaving it smoother and softer. t
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Originally $47, now $38
Pistachio, vanilla, and salted caramel give this iconic body cream its warm, tropical scent. A host of Brazilian ingredients, including moisturizing cupuaçu butter, açaí oil, and coconut oil and firming guaraná, smooth and tighten skin.
Originally $16, now $12
Get baby-soft hands with this cream that blends restorative damascan rose, soothing sunflower seed oil, and toning geranium. These ingredients are enhanced by aloe leaf juice, bisabolol, cetearyl alcohol, glycerin, green algae, and sunflower seed oil. The rich cream absorbs quickly into the skin so you’re not left ith that greasy feeling.
Originally $74, now $52
Drench your skin in a luscious combo of lavender, jasmine, and butterfly pea flower with this oil from Byroe. This botanical trio locks in moisture and boosts cell turnover while a combo of seven plant-based oils revive dull, dehydrated skin for a brighter, more even tone. Finally, a blend of exfoliating beta-hydroxy acids (BHAs) and poly-hydroxy acids (PHAs) smooth texture and restore radiance.
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Originally $42, now $34
Grab this six-pack of wipes so you’re always stocked for on-the-go clean-up whether you’re on your period, at the gym, or just want to freshen up The wipes are made of bamboo viscose and are free of potentially irritating ingredients like alcohol, parabens, chlorine bleach, fragrance, sulfates, and dyes.
Hair care
Originally $38, now $31
Treat your hair with one of the treatment masks from Ouai. There’s the Treatment Masque Thick Hair and the Treatment Masque for Fine to Medium Hair, both designed to leave hair feeling smoother, softer, and stronger after just one treatment. Each one includes moisturizing shea butter and strengthening hydrolyzed keratin and proteins, along with other emollients. And each is scented with the brand’s Melrose Place fragrance, a blend of rose, bergamot, lychee, cedar wood, and white musk.
Originally $25, now $17
Before you hop in the shower to shampoo your strands, slather this foaming pre-shampoo treatment onto a dry scalp. Then wet your head, massage the foam in for one minute, let it sit for another minute, rinse, and you’re ready for shampoo. The treatment blends tea tree, peppermint, and cannabis sativa seed oils to soothe, cleanse, and visibly remove build-up.
Originally $30, now $21
Get that effortlessly undone look with this dry, argan-oil-infused spray. It adds long-lasting texture and volume to your strands without making them feel sticky or stiff. As an added bonus, the argan oil is rich in antioxidants, vitamins, and essential fatty acids you your hair gets some nourishment during the styling process.
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Originally $22, now $18
This set from Not Your Mother’s will give you a shampoo, conditioner, and leave-in treatment for just $18. It comes in six different formulas—Clarify & Detox, Curl Definition, Repair & Nourish, Scalp Refresh, Superior Strength, and Ultimate Nutrition—so you can choose what’s best for your individual hair type. The formulas are free of potentially irritating ingredients like sulfates, silicones, parabens, phthalates, gluten, and dye.
Originally $29, now $21
This leave-in spray detangles, controls frizz, and enhances shine while also protecting hair from heat styling up to 450°. It’s powered with spirulina protein and coconut oil and is meant to be applied to damp, clean hair before you style.
Originally $23, now $17
Use this styling pomade stick to smooth texture where you don’t want it and add texture where you do. It uses moisturizing castor seed oil, occlusive candelilla wax, and shine-adding jojoba esters to add texture for that tousled look or smooth down flyaways.
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Originally $72, now $51
Pump up fine hair with this shampoo and conditioner duo from Purology. It uses wheat protein to add volume, body, and movement to flat hair while protecting color. It also has eucalyptus leaf extract to boost scalp circulation and get more nutrients to hair follicles to support optimal growth.
Beauty tech
Originally $197, now $158
Up your DIY gel manicure game with this cordless LED lamp from Orly. Available in blue and white, this professional-grade curing lamp can cure gel polish on five fingers or five toes at a time. It features 39 strategically placed LEDs to ensure there are no dead spots or cool zones.
Originally $199, now $140
Deeply cleanse your pores while hydrating your skin with this tool from Beauty Bio. It sinks a blend of salicylic acid and hyaluronic acid into your skin while it unclogs pores, exfoliates away dead skin, and removes excess oil. This leaves you with pores that are cleaner and appear tighter.
Originally $139, now $105
Use 10 times less makeup to get three times more coverage with this cordless, handheld airbrush tool. It comes in six shade combos, and each set includes two foundation shades, blush, highlighter, primer, and airbrush cleaning solution. It’s fully rechargeable and lasts up to 60 uses between charges.
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Originally $159, now $96
Try at-home microdermabrasion from head to toe with this tool, which uses exfoliation and suction to smooth and even skin tone, reduce blemishes, and soften fine lines and wrinkles. It comes in size colors—blush, berry, gray, lavender, pink, and teal—and has two suction heads (one for face, one for body) and six exfoliating discs (three for face, three for body).