This Derm and Shopper-Beloved Skin-Care Brand That Helps Fine Lines ‘Disappear’ Is Having a Major Site-Wide Sale

Originally $38, now $30

“Do I really need a primer?” you may be asking yourself. (A question I’ve posed to myself at least 100 times over my makeup-wearing career.) When it comes to one as multitasking as the Tula Filter Primer, which blurs the line between makeup and skin care, yes you do. It moisturizes, smooths, and evens out the look of your skin for that natural glow we sometimes rely on filters for. It’s the no-makeup-makeup look with enough buildable tint to even out your complexion. The nearly 8,000 glowing reviews agree with us: It’s a must.

Originally $84, now $67

If you’ve been intimidated to invest in a retinol, which derms have declared an “absolute must” for people in their 30s, let us introduce you to Tula’s Firm Up Deep Wrinkle Serum. It’s a retinol alternative (sometimes called “retin-alts”), which are just as effective as retinol without the potential irritation. If the retinol you choose is too strong for your skin, or if—oops!—you ignore the instructions, retinol can lead to sun sensitivity, drying, and a host of other skin woes. Tula’s alternative formula is lightweight and plant-based though, so it’s gentle for both day and nighttime use, and targets the signs of premature aging and wrinkles.

Originally $38, now $30

Somewhere along the way in our teen years someone lied to all of us and said we’d age out of acne. Turns out those little buggers can attack at any age, even long past high school, so whether acne is an everyday issue or an occasional annoyance for you, nab one of Tula’s Acne All-Star treatments. This three-in-one multitasker can be used as an everyday cleanser, a mask, or a spot treatment—whatever your skin needs on any given day. Take it from us, or take it from the 90 percent of participants who said their acne visibly vanished after four weeks of using the All-Star. Hello, triple threat!

Originally $30, now $24

Over 3,000 reviews rave about this hyaluronic acid balm that eases fine lines and wrinkles around the eyes in no time. It’s cooling, refreshing, and provides you with an instantly refreshed look, no matter how many (or few) hours of sleep you got the night before. You’ll look energized, which just might trick you into feeling energized, too.

Originally $68, now $54

Here’s another gentle retinol alternative to consider: Tula’s Wrinkle Treatment Drops. Think of each drop as a tiny army that protects your skin barrier, plumping up your skin and reducing the appearance of any unwanted fine lines. According to NYC-based board-certified dermatologist Dr. Hadley King, the reason this little bottle can be a miracle worker against the signs of aging is its bakuchiol-infused formula.

“Bakuchiol is an extract of the Babchi plant long used in Ayurvedic medicine; it is one of the few retinol alternatives for which studies back up the pseudo-retinol effect of anti-aging and skin brightening,” she says. “Bakuchiol seems to be activating the genes that regulate collagen and elastin production—the same ones retinol activates. And it doesn’t seem to irritate and redden skin the way retinol often does, so it appears to be a gentler option.”

Originally $48, now $38

Whether your skin is tired, stressed, dull, dehydrated, or all of the above, you can give it a serious boost of nourishment with this face mask. Tula calls it their “Self-Care Sunday” mask, but you don’t need us to tell you that every day can be a self-care day, so slather this on whenever you’re wanting your skin to look smoother, softer, and more radiant. (So, like, all the time?) No better time to stock up than when everything is 20 percent off.