There are dozens of beauty sales that happen over the course of the year, but not a single one of them evokes the same type of shopping-spree excitement as Amazon Prime Day. Luckily, that’s no longer a once-a-year event. Over the course of the next 48 hours (October 10th and 11th) you can stock your entire beauty arsenal for a fraction of the usual price. Trust: the best Prime Big Deal Days beauty deals of 2023 are ones you surely won’t want to miss.
What sets the Prime Big Deal Days sale apart is the fact that it allows you to score discounts on a wide range of products from one place—you can snag a luxury vitamin C serum, a drugstore body wash, and a salon-quality shampoo all in a single cart. What’s more, you can pretty much guarantee that they’ll be on your doorstep faster than you can click “Buy Now,” so you better believe that our editors will be shopping the sale with the same zest as everyone else.
Considering how great this year’s offerings are (we’re talking sales from high-end brands like Yon-Ka and Caudalie, plus discounted bundles from affordable favorites like GoldBond and Eos), it honestly might be harder deciding what not to buy. Thankfully, we’ve got your back. Our editors poured through the best of the best Prime Big Deal Days beauty deals (because, for what it’s worth, there are hundreds of them) to narrow it down to the products we genuinely believe are worth adding to your collection—all of which we’ve listed out for you below.
Consider this the best time of year to refill your favorites, invest in the pricey tool you’ve had your eye on for months, try out something new… or really treat yourself and do all of the above. Just keep in mind that you only have until 12 a.m. PST (3 a.m. EST) on October 11th to scoop up all of these deals.
Shop 25 of the best beauty deals during Prime Big Deal Days
Skin and beauty
Originally $22, now $18
New from Undefined Beauty, this mineral sunscreen provides SPF 50 protection while drenching skin in hydrating moisture. It’s infused with barrier-boosting ceramides; antioxidant-rich CoQ10 and niacinamide; and soothing, protective, and balancing plant-based ingredients including licorice root, tremella, ashwagandha, Centella, resveratrol, and kale.
Originally $24, now $17
During Prime Day in July, this mask was the number-one product sold in Amazon’s Beauty & Personal Care category. And for good reason—it seals in moisture and keeps dry air out with murumuru seed butter, and shea butter. Plus, it has a vitamin-C-rich complex of berries to feed your lips antioxidants as you sleep. Choose from a variety of scents, like berry mango, or peppermint.
Originally $49, now $39
Fans of this face mist say it’s a spa in a bottle. A refreshing mix of lemon, mint, grape, and rosemary brighten your complexion and your senses—one of our contributing writers uses this religiously and says it smells incredible. Use it as a toner, to set makeup, or just give yourself a little glow.
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Originally $50, now $35
Using reef-friendly zinc oxide, this moisturizer from Image Skincare contains broad-spectrum SPF 50. It stacks easily on top of your serums and doesn’t leave a white sheen (like some other zinc oxide sunscreens). Plus, the smell is light and floral, not overly-beachy.
Originally $60, now $48
This cream-based scrub moisturizes with mango butter, sesame oil, and vegetable glycerin while bamboo and apricot kernels gently buff away dead skin and other debris. By nourishing while exfoliating, this French-style gommage will keep your complexion clear and balanced.
Originally $15, now $13
Skin milks are having a major moment, and with this milky toner, you can try one out without breaking the bank. Free of alcohol, this toner moisturizes and hydrates skin with snow mushroom, hyaluronic acid, and elderflower water while wiping away any grime your cleanser didn’t get.
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Originally $30, now $16
One of the common turnoffs of retinol is that it can be overly drying, especially for those with sensitive skin. Luckily, this retinol cream from LilyAna contains 2.5% retinol and super-hydrating hyaluronic acid. Plus, it’s fragrance-free, cruelty-free, and made right here in the US of A.
Originally $60, now $45
Exfoliate while you hydrate with this treatment from Glo Skin Beauty. It mixes lactic acid, an alpha-hydroxy acid (AHA) with vitamin C to revive dull skin and even tone while shea butter and glycerin moisturize the skin. Together, these ingredients leave your skin brighter and smoother. Plus it has tiny flecks of mica that reflect light off of the skin, giving you an instant glow.
Originally $14, now $11
Protect and heal pimples with this four-pack of pimple patches. Each envelope contains 24 patches (10 small, five medium, and nine large) meaning you get 96 patches for $9. They’re made with hydrocolloid which helps to draw out sebum while keeping your picking fingers off.
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Originally $24, now $12
Safe for all skin types, this gel cleanser from Bliss includes bamboo buffers for extra exfoliation. With a refreshing pulmeria flower scent and moisturizing glycerin, it’s a great addition to your morning and evening skin-care routines.
Body care
Originally $84, now $59
Another top-seller from last year’s Prime Day, Philosophy’s Amazing Grace is on sale again for 30 percent off. Everything in this set smells so good—a swipe across your skin unleashes the most beautiful, clean, slightly beachy scent that makes it so renowned. Save big time when you buy the fan-favorite body cream paired with a fragrance and body wash.
Originally $37, now $28
Bath girlies: Now’s your chance to seriously stock up on the mega-popular Ancient Minerals Magnesium Flakes for a fraction of the regular price. This eight pound bag will last you soak after soak, and the soothing benefits of magnesium will help you drift off to sleep, even after the most stressful days. *Adds to cart.*
Originally $10, now $9
Stock up on shaving cream with this duo from eos. One is Vanilla Bliss, a blend of vanilla bean, sweet cream, and brown sugar, and the other is Lavendar, which smells like lavender, warm sandalwood, and velvety amber. While providing a smooth shave, these creams also moisturize the skin, thanks to a blend of conditioning share butter, shea oil, and aloe.
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Originally $15, now $9
Tighten your skin as you sleep with this overnight retinol body lotion. It nourishes skin with a blend of seven different moisturizers—including shea butter and cocoa butter—while retinol encourages skin cell turnover, leading to smoother and firmer skin.
Originally $13, now $11
Your mornings will instantly get more energizing once you introduce this grapefruit scented body butter. The revitalizing blend will wake up your senses while vitamin E, aloe, and shea butter deeply moisturize your skin, leaving it smoother and softer.
Originally $39, now $33
Grab this six-pack of wipes so you’re always stocked for on-the-go clean-up whether you’re on your period, at the gym, or just want to freshen up The wipes are made of bamboo viscose and are free of potentially irritating ingredients like alcohol, parabens, chlorine bleach, fragrance, sulfates, and dyes.
Hair care
Originally $39, now $37
This fan-favorite hair mask from Briogeo is stocked with rosehip oil, algae extract, and B vitamins. It’s a safe bet for all hair textures that need a hefty dose of moisture. Just use it once weekly (for 10 minutes) in place of your conditioner and watch as your hair feels stronger and softer after just three uses.
And, while you’re masking your hair, don’t forget about your scalp. You can give your noggin some extra TLC with Briogeo’s Scalp Revival Charcoal + Tea Tree Cooling Hydration Scalp Mask, which is currently 25% off.
Originally $38, now $30
Treat your hair with one of the treatment masks from Ouai. There’s the Treatment Masque Thick Hair and the Treatment Masque for Fine to Medium Hair, both designed to leave hair feeling smoother, softer, and stronger after just one treatment. Each one includes moisturizing shea butter and strengthening hydrolyzed keratin and proteins, along with other emollients. And each is scented with the brand’s Melrose Place fragrance, a blend of rose, bergamot, lychee, cedar wood, and white musk.
Originally $25, now $19
This dry shampoo from Briogeo uses clay, tapioca, and rice starches to absorb oil. But don’t think that’s the end of the line—just as those oil-eating ingredients get to work, charcoal steps up to detoxify your scalp while coconut oil, biotin, and tea tree oil add moisture. Plus, it comes in an eco-friendly non-aerosol package!
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Originally $29, now $22
This leave-in spray detangles, controls frizz, and enhances shine while also protecting hair from heat styling up to 450°. It’s powered with spirulina protein and coconut oil and is meant to be applied to damp, clean hair before you style.
Originally $23, now $16
Use this styling pomade stick to smooth texture where you don’t want it and add texture where you do. It uses moisturizing castor seed oil, occlusive candelilla wax, and shine-adding jojoba esters to add texture for that tousled look or smooth down flyaways.
Beauty tech
Originally $199, now $139
Deeply cleanse your pores while hydrating your skin with this tool from Beauty Bio. It sinks a blend of salicylic acid and hyaluronic acid into your skin while it unclogs pores, exfoliates away dead skin, and removes excess oil. This leaves you with pores that are cleaner and appear tighter.
Originally $139, now $111
Use 10 times less makeup to get three times more coverage with this cordless, handheld airbrush tool. It comes in six shade combos, and each set includes two foundation shades, blush, highlighter, primer, and airbrush cleaning solution. It’s fully rechargeable and lasts up to 60 uses between charges.
Originally $159, now $95
Try at-home microdermabrasion from head to toe with this tool, which uses exfoliation and suction to smooth and even skin tone, reduce blemishes, and soften fine lines and wrinkles. It comes in size colors—blush, berry, gray, lavender, pink, and teal—and has two suction heads (one for face, one for body) and six exfoliating discs (three for face, three for body).
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Originally $90, now $57
For a flat iron that can do it all, check out this pick from Kristin Ess. It features 1.25-inch floating gold titanium plates, four temperature pre-sets (up to 440 degrees Fahrenheit), and tackles everything from straight strands to beachy waves.
Want more? Check out our list of the best Prime Big Deal Days wellness deals.